Branding

The 2 new SAL logos follow the same standards as the American Legion Logo.  The new SAL brand marks are for a variety of promotional uses – from social media channels to membership drives. The logo does not replace the official emblem of the organization, which remains in use for official documents, memorial observances, uniforms and post signage.  The new brand mark is to be displayed in all marketing communications, such as:

• Advertising
• Liifestyle apparel (such as polo shirts and ball caps)
• Community service activities
• Fundraising
• Sponsorships
• Membership recruitment materials
• Digital media
• Social media
• Event announcements
• E-mail signature lines

The orginal SAL emblem is reserved for official organization communications, such as:

• Legal documents
• Policy statements
• Official reports
• Press releases
• Business cards
• Traditional post signage
• Financial documents
• Official letterhead

Like the emblem, the brand mark is legally protected property of The American Legion National Headquarters. Any use outside of the organization – such as merchandising, marketing by groups unaffiliated with The American Legion or at political events – is legally restricted and requires authorization from the national adjutant.  The same rules of permission to use the official emblem apply to the brand mark. Those rules, along with an online application form, can be found at www.legion.org/emblem/request on the national American Legion website.

To incorporate any image in your documents, hover your mouse over the image, click the right mouse button once, and then either copy the image to your document or save the image to your computer.  NOTE: You may have to resize the images after copying.